Blockchain Group Plans Massive Bitcoin Purchase: Launches $340M Fundraising to Build Corporate BTC Reserves

While the global crypto market remains volatile, Blockchain Group, a Paris-based tech company, is moving forward with confidence. The company has announced a bold plan to raise $340 million USD, which will be used entirely to accumulate more Bitcoin into its corporate treasury.

“Europe’s First Bitcoin Reserve Company”

Branding itself as Europe’s first Bitcoin reserve company, Blockchain Group is introducing a new business model that goes beyond traditional tech operations. The company views Bitcoin not merely as a speculative asset but as a strategic reserve, akin to how nations hold gold.

Currently, Blockchain Group holds over 1,471 BTC, valued at approximately $154 million USD, and intends to increase its reserves through a method known as "At The Market" (ATM) fundraising.

What is the “ATM” Strategy?

The At The Market (ATM) fundraising model is a common strategy in the U.S., particularly among tech firms. It allows a company to gradually sell shares into the open market at current market prices, rather than committing to a fixed price in advance like in a traditional IPO.

Blockchain Group is applying this strategy to convert stock market capital into Bitcoin reserves—transforming shareholder funds into decentralized digital assets over time.

More Than an Investment—It's a Statement

Even as some U.S. spot Bitcoin ETFs experience outflows, Blockchain Group is taking a contrarian approach—doubling down on Bitcoin as a long-term strategic reserve. This is not just about generating returns, but about laying the foundation for a digital-era financial infrastructure.

Their message is clear: Bitcoin is not just a speculative asset; it’s becoming a national-grade reserve asset—a form of “digital gold” increasingly recognized by institutions and enterprises worldwide.

Ushering in the Digital Reserve Era

What Blockchain Group is doing signals a larger trend: the emergence of Bitcoin as a trusted reserve asset in a world facing inflation, volatile interest rates, and geopolitical uncertainty. With centralized currencies under pressure, a decentralized, borderless store of value may offer a unique advantage.

This evolution could transform how companies and even governments approach reserve management—shifting from fiat and gold to blockchain-based assets like BTC.

12 Jun 2025By Trendpro